- Scott Shute
Coaching in the workplace has grown tremendously in the past 15 years and continues to evolve and grow. Here are seven key reasons why companies use coaching to deliver better results.
1. To improve individual performance or productivity
The company wants to get the most out of the employee, especially for the pricey C-level positions.
2. To address leadership development / succession planning
Succession planning is a big deal. It costs companies a breathtaking amount to recruit and hire C-Level staff (especially CEO’s) from the outside. Coaching is a great way to help ensure that internal succession planning is successful and the next C-Level staff is grown, not hired.
3. To improve organizational performance
Coaching can help the leader of the organization deal with the changes and challenges that they face while trying to get the most out of the entire group.
4. To address specific workplace problems
Sometimes the coach is brought in to deal with a problem. This allows the group’s leader to put the attention that is needed on the problem without becoming personally consumed and letting the rest of the group fall apart. Coaching can help bring that nasty problem to closure more quickly.
5. To boost employee engagement
Stock options under water? Layoffs all around? Growth prospects slim? If an employee is thinking “Well, at least they’re taking care of me and looking after my professional development”, then they’re more likely to stay and give their best.
6. To improve employee retention rates
See #5
7. To improve performance of employees whose supervisor is being coached
The rising tide floats all boats. When the leader is doing well, it sets the tone for the rest of the group and the whole team will perform at a higher level.
Coaching will continue to grow as long as clear ROI is established and maintained